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Introducing the STAR Framework
Shift. Trajectory. Adapt. Reroute. Because change isn’t the problem, it's the point. Everyone talks about adapting to change. “Be flexible.” “Pivot fast.” “Fail forward.” But let’s be honest, most organizations aren’t adapting. They’re reacting. Slapping on surface-level solutions and calling it transformation. They’re sprinting without rerouting. Adjusting tasks, not direction. They’re still chasing certainty in a world that no longer offers it. We don’t need more buzzwords.

Katya Theis
Nov 28, 20252 min read
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