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Who Wasn’t in the Room?
AI, Design Blind Spots, and Why Diversity Is Not a “Nice to Have” Most failures in AI and digital products aren’t technical failures. They are representation failures. The system technically “works,” but only for the people who built it, tested it, and defined what success looks like. Everyone else is left with friction, confusion, workarounds, and a quiet sense that the tool is fighting them. That is the cost of not having the right people in the room early enough. And i

Katya Theis
Dec 21, 20254 min read


Introducing the STAR Framework
Shift. Trajectory. Adapt. Reroute. Because change isn’t the problem, it's the point. Everyone talks about adapting to change. “Be flexible.” “Pivot fast.” “Fail forward.” But let’s be honest, most organizations aren’t adapting. They’re reacting. Slapping on surface-level solutions and calling it transformation. They’re sprinting without rerouting. Adjusting tasks, not direction. They’re still chasing certainty in a world that no longer offers it. We don’t need more buzzwords.

Katya Theis
Nov 28, 20252 min read
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